Managing a dining business is not an easy thing to do. Apart from serving excellent food, you need to ensure that your business is thoroughly promoted to bring in more diners. However, promoting a restaurant is not a simple task either, especially if you are new in this industry.
But, there is no need to be disheartened. There are some ways you can promote your restaurant with limited resources. You can try this out:
- Invest on a good food photography
One of things that you need to do when you want to promote your restaurant is to invest on an excellent marketing collateral, starting with excellent photos of your offerings. Although the proliferation of smart phones with amazing camera lens can take good photos of your meal, a staged food photography that is styled by a premier food stylist can bring out the beauty of your dishes, visually at least.
- Be active on social media
People today are using social media for just about anything – from posting their personal experiences to looking for possible places to dine it. Since this is the case, you need to be sure that your restaurant’s social media profile is active. You need to be sure that your feed is updated with a variety content that will interest your target audience. You also need to be active on answering inquiries on your social media pages to engage your public.
- Be creative with your loyalty programs
Loyalty programs are great way to get the trust and loyalty of your diners. Although this is a common marketing strategy, you can make it little different with your offerings. Try to be creative on giving your discounts to your loyalty card holders. This would entice them to dine more often on your restaurant and subscribe to your email newsletters and notifications.
- Be humane
One of the most common mistakes a social media manager commits is not humanizing their social media pages. In case of restaurants, bombarding the page with food and food-related posts. Try to give the page a face by featuring your staff and customers. This would make people feel that they are visiting a personal page, which they can relate more.
- Invite food bloggers
Word of mouth is a common norm in marketing, but in this day and age, it is done in a differently – through digital means. Invite prominent food bloggers to come taste your offerings and write about it on their sites. This will give your restaurant a good level of exposure.