Tips on Creating Promotional Materials For The Holidays

With the holidays just around the corner, businesses are cramming to create and print their promotional materials for the customers. It is the time of the year when people are willing to shell out more money for gift-giving and Holiday prep. Businesses would like to take advantage of that trend so they can promote their services and increase their sales.

Which is why having their marketing collaterals printed and distributed is a must. For those who are a little late in the game, you still have time to create your promotional materials. Here are some tips that you can follow:

  • Create a new layout


If you have been using the same flyer design in Dubai for years, it might be the perfect time to change it up. You need to remember that target audiences are conscious with the trend and the season, so it would be best to follow their lead. Get a graphic artist to create a new layout for your Holiday promos. And refrain from using the same brochure and flyer design. Target audience’s taste changes over time, so you need to be cautious with that and when using your promotional materials for marketing.

  • Peppered with Holiday designs


Since it is a Holiday, you need to go with the season. Your target audience will likely get attracted to designs that are related to the season. So when designing a promotional collateral, give it a touch of Holidays. But be sure not to lose the branding in the process. Despite the Holiday elements, the branding should still stand out from the material. Be sure to remind your graphic artist about this.


  • Highlight your offers


Another thing that you need to keep in mind is the offer. Your target audience should be able to see what you are offering at first glance. Attractive offers are what drive people to come to your store and subscribe to your services or purchase your product. If you are offering some form of discount or freebies, be sure that it is clearly stated on your marketing collaterals.


  • Print using the right material


A good design will be put into waste if it is printed in a wrong material. Be sure to consult with a trusted company that offers top notch brochure printing in Dubai. Show them your design and ask what would be the best material for your design. Ask for a couple of options in terms of materials. If possible, do a test run just to check if the quality is what you are expecting.