Importance of Registering Your Company Trademark

Business owners are quite keen on having a unique company name and logo. These branding tools are what helps them stand out from the rest. But having a unique name is not enough. You need to know how to register a trademark in UAE so you can fully own your company and logo.

If you are not keen on registering your company’s trademark, these reasons might convince you to change your mind:

  • Solidify your brand

 

Your brand is your company’s selling proposition, and that includes your trademarks (e.g. logo, company name, anything that is related to your company), it will be easier for you to solidify your branding and create a solid foundation for company representation. And we all know that a concrete branding is what will set you apart from your competition.

 

  • Prevent other companies from using the same name

 

In the field of business, being known is everything. With just a single phrase, people should be able to recognize you. But if another entity have the same name as yours, this might spell confusion on both parties. To prevent this scenario from happening, you need to register your company trademark upon launching your business. This would give your company solid brand protection and prevent others from using them. It can also prevent authorized parties from using your company name without your permission.

 

  • Give your company a sense of authenticity

 

Investors and customers are always looking for way to determine whether a company is legit or not. And for good reason. They need to ensure that the company that they are dealing with can give them guarantees in any transactions. Having your business trademark registered will give your company an stamp of authenticity and legitimacy. Copyright organizations are quite strict with their requirements and look into the business papers thoroughly before giving their seal of approval to companies applying for trademark license.

 

  • Enhance your recruitment chances

 

Candidates, like customers, are also looking for legit companies that they will deal with. Aside from looking on the legitimacy and compensation packages, candidate find companies with registered trademark a reputable one. Your recruitment team can benefit from this license as they can source qualified candidates that are very much open to working with your company.

 

  • Increase company value

 

Company value does not only speak of the financial standing, but the reputation as well. Managers and business owners are always on their toes just to uphold their reputation. One thing that can help maintain the company’s reputation is having your company trademark your own.

Go to www.legalinz.com to know more about trademark registration.

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